Badlands

In 2018 Badlands came to Swanson Russell looking to define who they are and capture the spirit of the fun-loving, crazy folks who make well-thought-out, crazy good gear. As an Art Director and Designer, this was a fun one to be a part of and felt like the start of a great partnership.

CREDITS:
Agency: Swanson Russell Creative Director: Joe Maguire
Copywriter: Paul Rankin Roll: Art Director, Designer
Additional Designers: Scottie Piper, Tyler Vasa, Logan Bartels

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To start building this brand and differentiate it from the other outdoor retailers, my writer partner, Paul Rankin, crafted this amazing story that paved the way to build style tiles. From there we crafted graphic elements to represent their passion and attention to detail in every one of their high-tech products.

 

Merch & Accessories

Additional Design: Emily Yoble-Jarzynka

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